2 Yrs
Duration
MBA in Digital Marketing and AI
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The MBA in Digital Marketing & AI, powered by Digital Academy 360, is a unique two-year postgraduate management program designed to shape future-ready leaders who can blend strategic marketing expertise with cutting-edge artificial intelligence.
Unlike traditional MBA programs, this curriculum goes beyond general management and digital concepts. It empowers students to master AI-driven marketing strategies, automate decision-making, and engineer customer journeys with precision.
The program builds a Marketing Intelligence mindset, enabling learners to think critically from first principles and transform ideas into scalable, data-powered campaigns.
Eligibility
- A bachelor’s degree with 50% from any recognized university.
- Should have completed their higher secondary education (10+2) or equivalent with a minimum aggregate score of 50%
- Optional: Score a valid cut-off on relevant entrance exams, such as CAT, MAT ,XAT, PG - CET
- Note: 5%relaxation for SC/ST Students, but extended for OBC ALSO, for eligibility of admission
- Age Limit: there is no age limit for applying to an MBA. However, candidates with a gap in career / bachelors degree of over 3 years may be required to mandatorily take a bridge programme.
- Work Experience: No specific requirement of relevant work experience in the field, and this this is optional.
Program Highlights
Holistic Curriculum:
Build a strong foundation in digital marketing and AI, enriched with practical, hands-on training and real-world applications
AI-First Marketing Mindset:
Develop strategic thinking from first principles and learn to design scalable, AI-powered marketing and business solutions.
Industry-Ready Skills:
Master advanced tools in SEO, paid media, analytics, automation, and AI-driven personalization that top organizations demand.
Cloud-Native & Scalable Tools:
Gain hands-on experience with modern, cloud-based platforms powering today’s global digital enterprises.
Globally Recognized Certifications:
Graduate with certifications from leading industry bodies and platforms, boosting your portfolio and career opportunities.
End-to-End Digital Expertise:
Progress from digital fundamentals to advanced AI strategies, covering the full spectrum of marketing technologies.
Live Projects & Case Studies:
Work on real business challenges, execute campaigns, and build a portfolio that demonstrates job readiness from day one.
Ethics & Responsible AI:
Explore data privacy, customer trust, and ethical AI practices while mastering digital storytelling and brand responsibility.
Program Fee
| Sl No | Particulars | Indian Nationals (INR) | NRI & SAARC (INR) | Foreign Nationals (USD) | Payment Schedule |
|---|---|---|---|---|---|
| 1 | Registration Fee | 25000 | 25000 | 285 | Non-refundable, to be paid within 48 hours after accepting the admission offer. |
| 2 | 1st Installment of Tuition fee | 5,75,000 | 5,75,000 | 6607.5 | On of Before 31-Oct-2025 |
| 3 | 2nd Installment of Tuition fee | 5,00,000 | 5,00,000 | 6607.5 | On of Before 31-Oct-2026 |
| Total | 11,00,000 | 11,00,000 | 13,500 | ||
Application Fee ₹1,000/-
MacBook, T-Shirt, Diary, Hoodie, Water Bottle, Pen, Jersey & International trip
Career Outcome
Data Analyst:
Turn raw data into powerful insights using AI-driven analytics, dashboards, and visualizations to guide smarter business decisions.
Machine Learning Engineer:
Build and deploy intelligent models that automate processes, predict outcomes, and enhance performance across industries.
NLP Specialist:
Create AI systems that understand human language—powering chatbots, voice assistants, sentiment analysis, and real-time translation.
Decision Intelligence Consultant:
Blend business expertise with AI-powered analytics to deliver predictive models, scenario planning, and actionable recommendations.
Business Analyst:
Bridge strategy and technology by translating business needs into AI-backed solutions that improve processes and efficiency.
Risk Analyst:
Leverage AI simulations and predictive tools to identify, evaluate, and mitigate financial, operational, and technological risks.
Forecasting Strategist:
Use AI-enhanced models to predict trends, manage demand, and keep businesses ahead of shifting market conditions.
Credit AI Architect:
Design AI-driven systems that assess creditworthiness, prevent fraud, and automate lending decisions with speed, fairness, and data precision.
AI Product Manager:
Lead the development of AI-powered products by aligning teams around user needs, business goals, and responsible innovation.
AI Strategist:
Shape an organization’s AI vision by identifying use cases, evaluating ROI, and integrating AI solutions that enhance performance, innovation, and competitive advantage.
Through this programme, students gain full-stack digital skills—ranging from SEO, paid media, social media, and content marketing to AI-powered analytics, automation, and personalisation.
Learners will also receive hands-on training with advanced marketing platforms, AI-driven tools, and cloud-native ecosystems, ensuring practical industry readiness.
Course Structure
- Marketing Fundamentals
- Business Communication
- Advanced Excel
- AI-Powered Content Writing & Ad Copywriting
- No-Code Website Designing
- Search Engine Optimisation & AI
- AI-Driven Social Media Marketing
- Essence of Yoga Principles and Practical Application
- Business Research Methodology
- International Business Environment and Management
- AI-Powered Entrepreneurship
- Paid Media and AI Ad Optimisation
- Web, Mobile & AI-Powered App Marketing
- AI-Enhanced Performance Marketing
- Influencer & AI-Based Video Marketing
- Exploring Yogic Philosophy, Happiness, and Human Values
- Discipline Specific Electives
- Personal Branding & AI Reputation Management
- Growth Hacking & AI Experimentation
- Indian Ethos and Leadership
- AI-Enhanced Influencer Marketing
- AI Photography & Video Engineering
- Summer Internship Project
- AI in Digital Marketing & Business Strategy
- AI-Driven Product Innovation
- Social Selling and Growth Strategy
Electives
- AI-Powered Sales & Marketing Automation
- Storytelling & Generative AI Narratives
- Media Buying, Programmatic & AI Affiliate Marketing
- Prompt Engineering & Generative AI for Marketers
- AI-Enabled E-commerce & Branding
- Capstone Project
