2 Yrs
Duration
MBA Digital Business Management & Data Analytics
The MBA programme is a two-year postgraduate management degree that covers various aspects of finance, marketing, operations, HR, etc. along with specialisations in various areas of business and management. After completing core courses, students can choose from specialisation in areas such as Finance, Marketing, Operations, International Business, Logistics and Supply Chain Management, Business Analytics, Digital Business Management, Healthcare Management, etc.
The curriculum also includes courses in Yoga and wellness, humanities, social sciences, and technology studies to provide well-rounded and holistic education. It is designed to blend theoretical knowledge with practical skills to prepare students for real-world challenges and get ready for the future of work.
Stay at the forefront of the digital revolution with the Master of Business Administration (MBA) program at S-VYASA University, specializing in Digital Business Management and Data Analytics. This program is meticulously designed to equip you with the strategic insights and analytical skills needed to navigate the dynamic landscape of digital business.
Eligibility
- A bachelor’s degree with 50% from any recognized university.
- Should have completed their higher secondary education (10+2) or equivalent with a minimum aggregate score of 50%
- Optional: Score a valid cut-off on relevant entrance exams, such as CAT, MAT ,XAT, PG - CET
- Note: 5% relaxation is provided for SC/ST category for eligibility of admission
- Age Limit: there is no age limit for applying to an MBA. However, candidates with a gap in career / bachelors degree of over 3 years may be required to mandatorily take a bridge programme.
- Work Experience: No specific requirement of relevant work experience in the field, and this this is optional.
Program Highlights
Digital Transformation Strategies:
Explore cutting-edge strategies for digital transformation, understanding the impact of technology on business operations.
Data-Driven Decision-Making:
Develop proficiency in data analytics, learning to leverage data for informed decision-making and business optimization.
E-commerce and Digital Marketing:
Gain insights into e-commerce trends, digital marketing strategies, and the integration of technology in consumer engagement.
Cybersecurity and Risk Management:
Understand the importance of cybersecurity in the digital realm and learn risk management techniques to safeguard digital assets.
Strategic Leadership in Digital Business:
Cultivate strategic leadership skills tailored for the digital business environment, fostering innovation and adaptability.
Blockchain and Emerging Technologies:
Explore emerging technologies such as blockchain, artificial intelligence, and the Internet of Things, understanding their applications in digital business.
Industry-Relevant Projects:
Engage in hands-on projects and case studies, applying digital business and data analytics concepts to real-world scenarios.
Guest Lectures and Industry Interaction:
Benefit from guest lectures by industry experts and interactive sessions with professionals, gaining insights into current industry practices.
Global Perspective on Digital Business:
Acquire a global perspective on digital business challenges and opportunities, preparing for a diverse and interconnected business landscape.
Internship and Placement Support:
Access internship opportunities and receive support for placements, ensuring practical exposure and industry relevance.
Program Fee
| Sl No | Towards | Karnataka (INR) | Non Karnataka (INR) | NRI and SAARC (INR) | Due Date for Payment |
|---|---|---|---|---|---|
| 1 | Application Fee | ₹ 1,000/- | ₹ 1,000/- | ₹ 1,000/- | |
| 2 | Registration Fee | ₹ 24,000/- | ₹ 24,000/- | ₹ 24,000/- | To be paid within 48 hours as a token of acceptance of the Provisional Admission Offer letter. |
| Programme Fee | |||||
| 2 | 1st Installment | ₹ 1,50,000/- | ₹ 1,75,000/- | ₹ 1,75,000/- | Within 1 month from the date of Registration fee Payment. |
| 3 | 2nd Installment | ₹ 1,50,000/- | ₹ 1,75,000/- | ₹ 1,75,000/- | Oct-2025 |
| 4 | 3rd Installment | ₹ 1,50,000/- | ₹ 1,75,000/- | ₹ 1,75,000/- | March-2026 |
| 5 | 4th Installment | ₹ 1,50,000/- | ₹ 1,50,000/- | ₹ 1,50,000/- | August-2026 |
| Total | ₹ 6,25,000/- | ₹ 7,00,000/- | ₹ 7,00,000/- | ||
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Career Outcome
Digital Strategist:
Develop and implement digital strategies to drive business growth and adapt to the evolving digital landscape.
Data Analyst/Scientist:
Utilize advanced analytics techniques to interpret and analyze data, providing valuable insights for decision-making.
E-commerce Manager:
Oversee e-commerce operations, optimize online platforms, and enhance the digital customer experience.
Digital Marketing Manager:
Lead digital marketing campaigns, leveraging data analytics to refine strategies for maximum impact.
Cybersecurity Analyst:
Ensure the security of digital assets by implementing cybersecurity measures and risk management protocols.
Blockchain Specialist:
Explore applications of blockchain technology and contribute to the development of secure and transparent digital systems.
IT Project Manager:
Manage and oversee digital projects, ensuring successful implementation and alignment with business objectives.
Technology Consultant:
Provide expert advice on the integration of technology in business operations and digital transformation.
Business Intelligence Analyst:
Analyze business data to generate actionable insights, aiding informed decision-making within organizations.
Chief Digital Officer (CDO):
Take on executive roles focused on driving digital transformation and innovation within an organization.
Innovation Manager:
Foster a culture of innovation, exploring and implementing new technologies to enhance business processes.
Digital Entrepreneur/Startup Founder:
Leverage digital expertise to establish and lead successful digital ventures.
Graduates of the MBA program specializing in Digital Business Management and Data Analytics at S-VYASA University are well-prepared for dynamic and strategic roles at the intersection of business and technology.
The MBA program at S-VYASA University, specializing in Digital Business Management and Data Analytics, offers a unique blend of strategic management and technological expertise. Prepare yourself for leadership roles in the digital era by enrolling in this transformative program.
Course Structure
- Management Fundamentals
- Managerial Economics
- Organizational Behaviour
- Business Accounting
- Business Statistics
- Advanced Excel for Business
- Business Communication
- Management of Body & Mind
- Legal Aspects of Business
- Business Research Methods
- Management Information System
- Total Quality Management
- Marketing Management
- Financial Management for Business
- International Business Environment and Management
- Yoga -2
- Introduction to Digital Business
- Digital Transformation Strategy
- E-Commerce and Digital Marketing
- Digital Business Models
- Innovation and Entrepreneurship in the Digital Age
- Introduction to Data Analytics
- Data Analytics and Visualization
- Capstone Project
- Internship Programme / Simulated Internship / Project-based Internship
- Big Data Analytics
- Digital Supply Chain Management
- Customer Experience Management
- Blockchain and Fintech
- Machine Learning for Business
- Text and Web Analytics
- Operations Analytics
- Capstone Project
- Internship Programme / Simulated Internship / Project-based Internship