3 Yrs
Duration
BBA International Business, Digital Marketing and Business Analytics
The BBA (Hons) programme is a four-year (with three-year exit as BBA) undergraduate degree programme that covers various areas of business, including finance, marketing, management, accounting, economics, operations, and entrepreneurship. It is designed to blend and balanced foundation in both theoretical knowledge and practical skills relevant to the business world.
Embark on a transformative journey into the realms of business management, digital marketing, and business analytics with the Bachelor of Business Administration (BBA) program at S-VYASA. This specialized program, integrates the latest trends and technologies to provide students with a comprehensive understanding of contemporary business practices.
Eligibility
- One Should have completed their higher secondary education (10+2) or equivalent with a minimum aggregate score of 50%
- Note: 5% relaxation is provided for SC/ST category for eligibility of admission
- Age Limit: there is no age limit for applying to an BBA. However, candidates with education gap of over 3 years may be required to mandatorily take a bridge programme.
- Work Experience: No specific requirement of relevant work experience in the field, and this this is optional.
Program Highlights
Industry Collaboration:
Developed in collaboration with Industry Partners to ensure that students gain insights into industry best practices and cutting-edge technologies.
Entrepreneurial Focus:
A unique emphasis on entrepreneurship, providing students with the knowledge and skills needed to launch and manage their own ventures.
Innovation and Creativity:
Encouragement of innovation and creativity, empowering students to think critically, identify opportunities, and create solutions to real-world challenges.
Comprehensive Business Analytics:
A robust curriculum covering the fundamentals of business analytics, enabling students to leverage data for strategic decision-making and innovation.
Practical Learning:
Emphasis on hands-on learning experiences, allowing students to apply theoretical knowledge to real-world business scenarios using industry-relevant technologies.
Expert Faculty:
Learn from experienced faculty members and industry experts who bring practical insights into entrepreneurship, innovation, and business analytics.
Industry-Relevant Skills:
Acquire a diverse set of skills including business planning, ideation, market analysis, and data-driven decision-making.
Certifications:
Opportunity to earn industry-relevant certifications, enhancing professional credentials and increasing employability in the competitive business and technology landscape.
State-of-the-Art Labs:
Access cutting-edge labs equipped with the latest technology infrastructure, fostering an environment conducive to experimentation and innovation in entrepreneurship and business analytics.
Career Opportunities:
Graduates of this program will be well-prepared for a variety of roles in entrepreneurship, business innovation, and analytics-driven decision-making, aligning with the evolving demands of the business landscape.
Program Fee
| Program | Year | General |
|---|---|---|
| BBA International Business, Digital Marketing and Business Analytics | 1st Year | 1,90,000 |
| 2nd Year | 1,90,000 | |
| 3rd Year | 1,90,000 |
Registration Fee for All Courses - INR 25,000 (Inclusive of Non-Refundable Administrative Charge - INR 10,000 + Application Fee - INR 1,000)
Career Outcome
Entrepreneur:
Launch and manage your own business venture, applying entrepreneurial skills and innovative thinking.
Innovation Manager:
Drive innovation within organizations, identifying opportunities for creative solutions and strategic improvements.
Business Analyst:
Analyze business data to provide insights and recommendations for strategic decision-making and innovation.
Startup Consultant:
Provide consultancy services to startups, offering guidance on business strategies, funding, and growth.
Product Manager:
Oversee the development and management of products or services, ensuring alignment with market needs and trends.
Data Analyst for Innovation:
Utilize data analytics to uncover insights that drive innovation and support decision-making.
Intrapreneur:
Foster entrepreneurial thinking within established organizations, leading initiatives that drive innovation and growth.
Venture Capital Analyst:
Evaluate and analyze investment opportunities for venture capital firms, focusing on startups and innovative ventures.
Business Development Specialist:
Identify and pursue business opportunities, contribute to strategic growth initiatives, and build client relationships.
Market Research Analyst:
Conduct market research to gather insights into consumer behavior, market trends, and competitive landscapes.
Digital Transformation Specialist:
Guide organizations in leveraging digital technologies for business improvement and innovation.
Data Science Entrepreneur:
Combine entrepreneurship with data science, developing innovative solutions based on data-driven insights.
Social Entrepreneur:
Establish ventures with a focus on social impact, addressing societal challenges through entrepreneurial solutions.
Technology Innovation Manager:
Lead technology-driven innovation projects within organizations, ensuring alignment with business goals.
Strategic Planner:
Develop and implement strategic plans for organizations, considering market dynamics and innovative approaches.
Graduates from the program will be well-equipped to navigate the complexities of modern businesses, fostering innovation and contributing to strategic decision-making.
At S-VYASA, we recognize the transformative power of entrepreneurship, innovation, and data analytics in reshaping industries and societies. Our BBA program offers an unparalleled opportunity to dive deep into these transformative areas and be at the forefront of business innovation.
Course Structure
- Principles of Management
- Human Resource management
- Accounting for Managers
- General English
- Essence of Yoga Principles and Practical Applications
- Environmental Studies
- Universal Human Values
- Managerial Economics
- Marketing Management
- Financial Management
- Discipline Specific Core – Introduction to Digital Marketing
- Exploring Yogic Philosophy, Happiness and Human Potential
- Constitution of India
- Business English
- Emerging Technologies and Application
- Business Statistics
- Strategic Management & Corporate Governance
- Corporate Law
- Cost Accounting
- Discipline Specific Core – Introduction to Data Analytics
- Discipline Specific Elective – any one out of the 3 below
- Data Warehousing and Data Mining
- Transnational and Cross - Cultural Marketing
- Social Media and Content Marketing
- Holistic Health in Modern Profession - Techniques and Application
- Introduction to IKS
- Business Ethics and ESG Values
- Entrepreneurship Development
- Discipline Specific Core - Global Business Environment
- Discipline Specific Core - Descriptive and Inferential Statistics
-
Discipline Specific Elective - any one out of the 3 below
- EXIM Policy and Documentation
- Search Engine Marketing and Optimisation
- Data Visualization
- Design Thinking & Innovation
-
Basket of VAC – any one out of five below
- Business Environment & Public Policy
- Enterprise Systems and Platforms
- Geo Politics and Impact on Business
- Public Health & Management
- Business Regulatory Framework
- Business Research Methods
- Indian Tax System
- Open Elective
- Discipline Specific Core - Foreign Exchange Management
- Discipline Specific Core - Advanced Digital Marketing I
- Internship
- Project Management for Managers
- Discipline Specific Core - International Ventures, Mergers & Acquisitions
- Discipline Specific Core - Big Data Analytics
- Discipline Specific Core - Advanced Digital Marketing II
- Project Work
