3 Yrs
Duration
BBA in Sports Management
The Bachelor of Business Administration (BBA) in Sports Management is a dynamic program designed to prepare students for a successful career in the rapidly expanding sports industry. Combining core business skills with specialized knowledge in sports management, this program equips students to manage sports organizations, events, marketing, and sponsorships. Through a blend of theoretical learning and practical experience, students gain a competitive edge, with opportunities for specialization through our collaboration with the Anju Bobby George Sports Foundation. This partnership ensures that students receive industry-specific insights and training from one of India’s leading names in athletics and sports management. Graduates will be well-prepared to tackle leadership roles within the sports sector.
Eligibility
- One Should have completed their higher secondary education (10+2) or equivalent with a minimum aggregate score of 50%
- Note: 5% relaxation is provided for SC/ST category for eligibility of admission
- Age Limit: there is no age limit for applying to an BBA. However, candidates with education gap of over 3 years may be required to mandatorily take a bridge programme.
- Work Experience: No specific requirement of relevant work experience in the field, and this this is optional.
Program Highlights
Industry-Relevant Curriculum
The BBA in Sports Management offers a comprehensive curriculum that blends business principles with the unique challenges of the sports industry. Students will gain insights into sports marketing, event management, sports law, finance, and leadership.
Hands-on Experience & Internships
Students will have opportunities for internships with sports organizations, clubs, and event management companies, offering valuable real-world exposure. This practical experience is essential for building a successful career in sports management.
Expert Faculty with Industry Experience
Our faculty members are industry experts with years of experience. providing students with up-to- date knowledge and mentorship. This connection to real-world expertise ensures students receive the best education.
Global Career Opportunities
Graduates of this program are well-positioned for diverse career opportunities in sports management, including roles in sports marketing, event management, sponsorships, media, and athletics administration. The global nature of the sports industry means that students can explore careers both locally and internationally.
Focus on Leadership & Entrepreneurship
The program emphasizes developing leadership skills and entrepreneurial thinking. Students are encouraged to innovate and think critically, which prepares them to lead and drive change in the sports industry.
Cutting-Edge Facilities and Networking
The program offers access to state-of-the-art facilities and an extensive alumni network within the sports industry. This allows students to build connections and gain insights from professionals in the field, enhancing their career prospects.
Program Fee
| Program | Year | General |
|---|---|---|
| BBA in Sports Management | 1st Year | 1,90,000 |
| 2nd Year | 1,90,000 | |
| 3rd Year | 1,90,000 |
Registration Fee for All Courses - INR 25,000 (Inclusive of Non-Refundable Administrative Charge - INR 10,000 + Application Fee - INR 1,000)
Creation and running of ABG Sports League @S-Vyasa University
Planning and Creation Stage
- ABGSL planning and league creation – SAS faculty and ABGF expertise
- Sports, teams and event planning – SAS faculty and ABGF expertise
- Marketing planning – SAS faculty and ABGF expertise
- Operations plan for ABGSL – SAS faculty and ABGF expertise
- Financial planning for ABGSL – SAS faculty and ABGF expertise
Execution of ABG Sports League (BBASM batch 1 to start work on execution on all aspects)
- Marketing for teams from Universities and Colleges
- Sponsorship marketing
- Facilities and Event operations
- Team management and Sponsor management
- Running of League Sports
Industrial Partner
Course Structure
- Principles of Management
- Human Resource management
- Accounting for Managers
- General English
- Essence of Yoga Principles and Practical Applications
- Environmental Studies
- Universal Human Values
- Managerial Economics
- Marketing Management
- Financial Management
- Discipline Specific Core – Principles of Sports Management
- Exploring Yogic Philosophy, Happiness and Human Potential
- Constitution of India
- Business English
- Emerging Technologies and Application
- Business Statistics
- Strategic Management & Corporate Governance
- Corporate Law
- Cost Accounting
- Discipline Specific Core – Sports Organization and Administration
- Discipline Specific Elective – any one out of the 3 below Management of Sports, Leagues, & Teams Sports Facilities Planning & Management Sports Equipment & Technology Management
- Holistic Health in Modern Profession - Techniques and Application
- Introduction to IKS
- Business Ethics and ESG Values
- Entrepreneurship Development
- Discipline Specific Core - Sports Media, Broadcasting & Journalism
- Discipline Specific Core - Sports Law & Risk Management
- Discipline Specific Elective - any one out of the 3 below Sports Event Management Sports Marketing Sports & Entertainment Marketing
- Design Thinking & Innovation
- Basket of VAC – any one out of five below
- Business Environment & Public Policy
- Enterprise systems and platforms
- Geo Politics and Impact on Business
- Public Health & Management
- Business Regulatory Framework
- Business Research Methods
- Indian Tax System
- Open Elective
- Discipline Specific Core - Sports Psychology
- Discipline Specific Core - Sports Health & Nutrition
- Internship
- Project Management for Managers
- Discipline Specific Core - Sports Training & Tactics
- Discipline Specific Core - Sports Tourism
- Discipline Specific Core - Sports Funding & Financial Management
- Project Work
