B.DES. (HONS) Product & Service Design UID’s

B.DES. (HONS) Product & Service Design UID’s

In an increasingly experience-driven world, design is central to how products and services are conceived, delivered, and experienced. The B.Des. (Hons.) Product & Service Design programme is designed to nurture creative problem-solvers who can develop innovative, user-focused solutions across physical and digital environments.

The programme introduces students to product design, service systems, user research, and design strategies, covering areas such as ideation, prototyping, materials, and user experience. Through studio-based projects and hands-on learning, students work on solving practical problems across diverse contexts.

With a strong focus on human-centred design, sustainability, and innovation, the programme enables students to create solutions that are functional, impactful, and future-ready. Graduates are equipped with the skills and mindset to contribute effectively to evolving industries and design ecosystems.

Why Choose This Programme?

The B.Des. (Hons) Product & Service Design programme equips students to create impactful solutions by combining creativity with strategic thinking. It focuses on user-centred design, innovation, and real-world problem-solving, enabling learners to design products and services that are functional, meaningful, and marketable.

• Emphasis on human-centred and design thinking approaches.
• Integration of product and service design methodologies
• Hands-on, studio-based learning with real-world projects
• Focus on innovation, sustainability, and usability.
• Preparation for diverse roles across industries

What You Will Learn

The programme emphasises experiential learning, encouraging students to think critically, experiment with ideas, and solve real-world problems through design. By working with materials, tools, and digital technologies, students understand how design shapes products, services, and user experiences across contexts.

• Design thinking and human-centred innovation
• Product form, function, and ergonomics
• Material exploration and manufacturing processes
• Service design and experience mapping
• CAD modelling, product development, and rapid prototyping
• Sustainability, design strategy, and systems thinking