B.Des. (Hons) Interaction design

B.Des. (Hons) Interaction design

Interaction design plays a critical role in shaping how users engage with digital products, systems, and services. The B.Design (Hons) Interaction Design programme is designed to create professionals who can craft intuitive, user-centric digital experiences.

The programme introduces students to UX/UI design, user research, interaction principles, and usability, as well as tools for designing and prototyping digital interfaces. Through hands-on, project-based learning, students work on real-world scenarios across web, mobile, and emerging platforms.

With a strong focus on human-centred design, technology, and innovation, the programme prepares students to create seamless and engaging user experiences. Graduates develop the skills required to contribute effectively in the fast-evolving digital and product design landscape.

Why Choose This Programme?

The B.Design (Hons) Interaction Design programme equips students to create intuitive digital experiences by combining design thinking with technology. It focuses on user research, usability, and interface design, enabling learners to build engaging, user-centric solutions aligned with evolving digital trends.

• Strong focus on UX/UI and user-centred design
• Integration of design, technology, and research
• Hands-on, project-based learning approach
• Exposure to real-world digital design challenges
• Preparation for dynamic roles in the digital industry

What You Will Learn

The curriculum offers a comprehensive approach to interaction design, centred on user-focused thinking and structured design processes. Students develop creative, technical, and strategic skills aligned with current industry practices. Through hands-on projects, they work across the complete design lifecycle from research and ideation to prototyping and implementation while building the ability to communicate ideas effectively.