B.Des. (Hons.) AI in Creative Practice

B.Des. (Hons.) AI in Creative Practice

Artificial Intelligence is redefining the boundaries of creativity, enabling new forms of expression, design, and innovation. The B.Des. (Hons.) The AI in Creative Practice programme is designed to cultivate forward-thinking designers who can seamlessly integrate computational intelligence into creative processes.

The programme explores the convergence of design, data, and intelligent systems, covering areas such as generative design, machine learning applications, creative coding, and AI-driven visualisation. Through immersive, studio-led learning, students engage with advanced tools and methodologies to create adaptive, data-informed design solutions.

With a strong emphasis on experimentation, critical thinking, and ethical AI practices, the programme empowers students to reimagine creative workflows and develop future-ready design interventions. Graduates emerge with a distinctive blend of artistic sensibility and technological fluency, positioned to lead in an increasingly AI-driven creative landscape.

Why Choose This Programme?

The B.Des. (Hons.) AI in Creative Practice programme equips students to redefine creativity by integrating advanced technologies with design thinking. It emphasises generative processes, intelligent systems, and experimental workflows, enabling learners to create innovative, data-driven design solutions aligned with emerging industry paradigms.

Key Highlights:

• Integration of AI, design, and creative technologies
• Focus on generative design and intelligent systems.
• Studio-driven, experimental learning approach
• Exposure to advanced tools and emerging practices
• Preparation for future-ready roles in creative industries

What You Will Learn

The curriculum integrates human-centred design with computational creativity, enabling students to explore the intersection of design, data, and intelligent systems. Through hands-on experimentation, learners engage with algorithms, generative processes, and emerging technologies to develop innovative, future-oriented creative solutions.